Pretty much every one of us shops for furniture at one point of our lives. Just like there is a large variety of furniture there is a large variety of consumers that you have to cater with fitting products and optimal prices. Variety is a key term, some furniture retailers sell unique, handcrafted products, or products from high-end brands that are luxurious and expensive, others sell products from ordinary brands or their own brands that are not as expensive. Materials and brands must be taken into consideration when pricing furniture as there can be two similar chairs but due to materials, production and brand the other chair can be priced at $1,000 while the other one can be bought for $50. 

Many times furniture businesses rely on using discount campaigns to sell their products. Another common trend regarding the furniture business and pricing is price transparency. In the B2C sector the prices can often be found from online but in the B2B sector public prices are still uncommon. So how do you know what is a suitable discount, how are competitors pricing their similar products and how much are your potential customers willing to pay for different kinds of furniture with varying features? Our tool allows you to know exactly how much your customers are willing to pay for each of your products.