Leading European motorcycle and powersports gear retailer Swedish Pierce Group has signed an extension to its successful strategic partnership with Sniffie, a leading pricing automation platform for retail and e-commerce. Over the past three years, the two companies have closely collaborated to revolutionize Pierce’s pricing operations, ensuring automated, profitable and competitive pricing across 16+ markets. This strategic partnership builds on a solid and lean foundation. The aim is to leverage real-time data to optimize profitability and ensure spot on pricing with compliance across the group’s expansive product catalog.
Preparing for the future
Like many online businesses, Pierce Group has navigated the challenging post-COVID years, facing high competition in a rapidly changing international market. Sniffie’s solution played an instrumental role in helping Pierce tackle the complexities of profitable pricing during this period. As Pierce looks to the future and continues expanding its presence across Europe, the extended partnership will ensure that the company’s pricing strategies remain agile, data-driven, and future-proof.
“Sniffie has been an invaluable partner in transforming our pricing operations,” said Emilija Frew, Chief Technology Officer at Pierce Group. “Over the coming years, we’re excited to build on the foundation we’ve established. Together, we will continue to push the boundaries of what’s possible with pricing automation and strategy optimization. We look forward to leveraging Sniffie’s advanced tools to drive even more growth and profitability across all our markets.”
Innovation needs close co-operation
This announcement marks another chapter in the co-operation, built on a model of close collaboration between the teams. The Customer Success team at Sniffie, led by Lia Strandberg, has worked closely with Pierce’s pricing and management teams to tailor the platform to Pierce’s specific needs. The two companies will maintain their bi-weekly development cycles, with a strong focus on continued innovation and customization of Sniffie’s platform to support Pierce’s growing needs. Pricing more than 2 million products in an hour is an industrial process that can’t have either mistakes or misunderstandings.
“We’re thrilled to extend our collaboration with Pierce Group for coming years,” explains Lia Strandberg, Customer Success Team Lead at Sniffie. “Working with Pierce has been a dynamic and rewarding experience, and we’re excited to continue pushing the envelope. Our goal is to provide Pierce with the tools they need to stay ahead of the competition, while further enhancing their pricing capabilities across all markets.”
Collaboration feedback: Steering the project forward
One of the key persons on Pierce’s side has been their Pricing Manager, Pawel Kotwas, who has closely managed the bi-weekly development cycles with Sniffie. Pawel has played an essential role in aligning Sniffie’s platform development with Pierce’s business goals, and the collaboration has been a key driver of Pierce’s success.
“Being part of this collaboration with Sniffie for the last three years has been a tremendous experience,” said Pawel Kotwas. “The agile approach allowed us to iterate quickly, and Sniffie was highly responsive to our feedback. This constant exchange helped us build a pricing solution that’s deeply integrated into our operations, and I’m excited to continue working together over the next years as we enhance our pricing capabilities further.”
About Pierce Group
Pierce is a leading European e-commerce company selling motorcycle and snowmobile gear, parts, and accessories to passionate customers through their online stores 24MX, XLMOTO and Sledstore.
The Company has locally adapted websites in 16 European countries and websites for rest of Europe and Global. Pierce has two larger segments, Offroad – sales to motocross and enduro riders – and Onroad – sales to high road riders. In addition, the Company has a smaller segment, which primarily focuses on snowmobile riders in the Nordics. With a large and unique product assortment, including several private brands, an excellent customer experience and attractive prices, Pierce is changing the market for motorcycle enthusiasts in Europe.
For more information, visit www.piercegroup.com.
About Sniffie
Sniffie is a Helsinki-based pricing automation platform that helps businesses optimize their pricing strategies through dynamic repricing, data-driven insights, and real-time market data. Sniffie’s platform is built to meet the complex needs of large-scale organizations, offering solutions that enhance profitability and enable businesses to stay competitive in ever-changing markets.