Aran, Ireland’s renowned brand for traditional, handcrafted Aran knitwear, has partnered with Sniffie, a leader in AI-driven pricing optimization. This strategic collaboration is set to transform Aran’s approach to pricing by enabling the company to strategically position and optimize prices using advanced AI technology.
Driving pricing excellence with AI
As Aran continues to expand both locally and internationally, the partnership with Sniffie will empower the brand to analyse, and simulate the impact of price changes and optimize promotions in real time. By using Sniffie’s AI-driven solutions, Aran can stay agile, responding to market trends while ensuring their high-quality brand image.
Bird’s-eye view of strategic pricing
Through Sniffie’s AI technology, Aran will be able to gain valuable insights into their customer behavior and demand patterns. These insights will allow Aran to optimize overall pricing, forecast and simulate different pricing scenarios. This in turn allows the company to turn pricing into a strategic part of their marketing in the future. As a genuine, Irish brand, preserving the craftsmanship and authenticity is the number one priority.
“Partnering with Sniffie marks a new chapter for us in our journey to leverage modern technology for traditional products,” said Avril Geaney, Head of Marketing of Aran. “With Sniffie’s help, we are confident that we will maintain our commitment to quality while enhancing our ability to adapt to the ever-evolving market landscape.”
A future-focused collaboration
This collaboration with Sniffie represents a major leap forward for Aran as they continue to evolve their business with a blend of tradition and innovation. By combining Sniffie’s cutting-edge AI technology with the rich heritage of Aran knitwear, this partnership aims to unlock new growth opportunities and maintain a competitive edge in today’s dynamic market.
About Aran
Aran, based in Ireland, specializes in authentic, handcrafted Aran knitwear that draws from Irish heritage and tradition. The brand offers a wide range of high-quality sweaters, cardigans, hats, and other accessories, all crafted from natural wool. They emphasize both traditional designs and modern styles, providing customers with timeless pieces made to last. With global shipping and a focus on quality craftsmanship, Aran has established itself as a leader in Irish knitwear.
For more details, visit their website: Aran.