Foodin, a leading Finnish producer of organic foods, has teamed up with Sniffie to enhance its promotional strategies and supply chain efficiency. With a mission to promote a better food culture and support sustainable practices, Foodin operates through retail stores and resellers across Finland and beyond. By adopting Sniffie’s AI-driven pricing tools, Foodin aims to maximize profitability during promotions while ensuring an optimized supply chain that aligns with their commitment to quality and sustainability.
Roots of innovation and growth
Founded by Lasse Jalkanen, Foodin began as a personal quest for healthier nutrition and has since grown into one of Finland’s most substantial organic food producers. With a strong focus on ethical sourcing and sustainability, Foodin has built a robust product development and production operation in Jyväskylä, employing over 50 people.
Strategic pricing and operational excellence
As Foodin continues to expand, maintaining competitive pricing while optimizing the supply chain has become crucial. Sniffie’s AI-driven pricing technology allows Foodin to make real-time adjustments to promotional pricing, ensuring that each campaign is profitable and aligned with customer demands and current market positioning. This strategic partnership enhances Foodin’s ability to deliver high-quality, organic products efficiently across their growing network of retail stores and resellers.
“Sniffie is an invaluable asset for our pricing needs, especially when it comes to making the process more efficient and saving time. With Sniffie, we can find the best price for each product and enhance our promotional activities. Special mention goes to how easily we integrated it into our WordPress WooCommerce platform with excellent customer service. Even in the sales phase, they solved issues and listened to our needs. The onboarding experience was the best I’ve encountered, and the support didn’t stop there—every issue and question is addressed immediately and resolved.”
Tomas Nordström
Head of Ecommerce
Important milestone
“Our collaboration with Sniffie marks a significant milestone in our journey to optimize both our promotional strategies and our supply chain efficiency,” says Lasse Jalkanen, Founder and CEO of Foodin. “With Sniffie’s advanced AI tools, we are better equipped to serve our customers and support our farmers, all while staying true to our mission of promoting a healthier and more sustainable food culture.”
About Foodin
Foodin is dedicated to providing organic, high-quality food products that support health and sustainability. With a product range that includes gluten-free items, raw chocolate, and stone-ground nut and seed spreads, Foodin continues to innovate and expand its offerings. The company remains committed to ethical practices and supporting small farmers worldwide, ensuring that every product meets their high standards for quality and sustainability.