Evolving technologies
The world of ecommerce and retail is constantly changing and adapting to new technologies. From online shopping to artificial intelligence, the advancements in technology have had a major impact on how businesses price their products. In order to stay ahead of the curve and remain competitive, it is important for companies to understand how these […]
Dynamic pricing
Dynamic pricing is a strategy that involves adjusting prices in real-time based on factors such as supply and demand, competitor prices, and customer behavior. It is a popular strategy used by ecommerce and retail businesses to optimize their pricing and increase revenue and profitability. Dynamic pricing in ecommerce and retail In ecommerce, dynamic pricing can […]
Discount containment
Discount containment refers to the process of controlling the discounts offered to customers, so that they don’t eat into the company’s profit margins. This is particularly important for ecommerce and retail businesses, where discounts and promotions are often used to attract customers and increase sales. If discounts are not managed properly, they can quickly diminish […]
Custom value in pricing
Custom value in pricing refers to the practice of tailoring prices to meet the specific needs and preferences of individual customers. In ecommerce and retail businesses, this can be achieved by using data and analytics to gain a deep understanding of customer behavior, preferences, and buying patterns. This information can then be used to personalize […]
Cost pricing or cost plus pricing
Cost-based pricing, also known as cost-plus pricing, is a pricing strategy used by businesses to determine the selling price of a product or service by adding a markup to the cost of the product or service. This markup is typically a percentage of the cost and is used to cover the costs of the business, […]
Competitor price analysis
The competitive landscape in ecommerce and retail world is tough, to stay ahead of the competition and meet customer expectations, it is important to have a good understanding of the market and competitor prices. One way to achieve this is through competitor price analysis. What is competitor price analysis? Competitor price analysis involves regularly monitoring […]
Competitive match pricing methodology
Competitive match pricing methodology is a pricing practice that involves closely monitoring the prices of competitors in order to stay competitive in the market. For businesses in the ecommerce and retail sectors, it’s important to have a clear understanding of what their competitors are doing in terms of pricing. This includes keeping an eye on […]
Campaign pricing
One of the many approaches to pricing is in ecommerce & retail is “Campaign Pricing,” which involves offering promotions, discounts, or special deals to attract customers. The approach is commonly used to boost sales, clear inventory, or to test new products in the market. Campaign pricing in ecommerce and retail In ecommerce, campaign pricing is […]
Bundle pricing
Bundle pricing or product bundling is a pricing strategy that involves offering multiple products or services as a package deal at a discounted price. This approach is commonly used in Ecommerce and Retail businesses as a way to increase sales, clear inventory, and differentiate themselves from their competitors. One of the main benefits of bundle […]
Bulk pricing
Bulk pricing, also known as quantity discounts, is a pricing strategy used by ecommerce and retail businesses to incentivize customers to purchase larger quantities of a product. This strategy is often used for products that have a low unit cost, such as wholesale goods or bulk items. The idea behind the pricing strategy is that […]