Brand perception
Brand perception is the way in which consumers perceive a particular brand in the marketplace. This perception can have a significant impact on the pricing strategy of ecommerce and retail businesses. Impact of brand perception on ecommerce and retail pricing One way that brand perception can impact pricing is through the ability to charge a […]
Advertised price
Advertising has always been an essential part of business and commerce. The advertised price of a product or service can greatly influence the perception of consumers and the purchasing decision they make. Advertised pricing is a crucial aspect of pricing strategy for e-commerce and retail businesses, and it is crucial to understand its impact on […]
Omnibus price
An Omnibus Price is the lowest price that a consumer has been able to buy a specific product for during the past 30 days prior a campaign takes place. As the EU’s new Omnibus Directive is in force, the legal requirements mean retailers must change the way they display their product prices on their websites, especially […]