Sniffie webinar
ON DEMAND WEBINAR
Panel discussion with Q&A session on Omnibus Directive
Running a pricing campaign on your website or retail store will permanently change across the EU on 28.5.2022 when the Omnibus directive enters into force. The directive will make pricing more transparent for consumers, which is good. For retailers and eCommerce owners it creates more work and challenges.
In this panel discussion webinar, Ilari Kallio, Chief Policy Adviser on EU affairs and corporate legislation from Finnish Commerce Federation, Sniffie CEO & Co-Founder, Tomi Grönfors and Konsta Saarela, Managing Partner from Woolman go through what the directive is all about. The discussion focuses on how to prepare for and tackle the requirements of the upcoming directive. The discussion also includes a lot of practical examples on what is important to take into consideration when preparing for the upcoming Omnibus directive implementation. You can also get acquinted on the subject in our detailed landing page on How Omnibus Directive is changing campaign pricing in EU.
Expert guest
Ilari Kallio
Ilari Kallio is responsible for the advocacy work of the Finnish Commerce Federation on consumer protection, internal market affairs and corporate law among other issues both on national and EU level. Prior to joining the Finnish Commerce Federation, Ilari has worked inter alia as a lobbyist at the Confederation of Finnish Industries both in Helsinki and in Brussels and as a labour market lawyer for the Technology Industries of Finland. He has the title of Master of Laws with court training.
Webinar details
As the Omnibus Directive becomes applicable on 28.5.2022, the needed changes should be implemented in campaign pricing by that date. This will include technological, and more importantly, organisational changes in order to ensure your pricing will be successful and not just compliant.
We will go through the main points on what these legal changes include and how to correctly set up your pricing. We will also give you the best practices on how to arrange your organisation behind it.
We will go through the main points on what these legal changes include and how to correctly set up your pricing. We will also give you the best practices on how to arrange your organisation behind it.
You will learn:
- What the Omnibus Directive means in practice in your pricing
- What are the real requirements?
- How to prepare your pricing for the changes?
- What are the best practices in the implementation process?
- What are the pitfalls to avoid in your implementation?
Hosted by:
Ilari Kallio
Ilari Kallio is responsible for the advocacy work of the Finnish Commerce Federation on consumer protection, internal market affairs and corporate law among other issues both on national and EU level. Prior to joining the Finnish Commerce Federation, Ilari has worked inter alia as a lobbyist at the Confederation of Finnish Industries both in Helsinki and in Brussels and as a labour market lawyer for the Technology Industries of Finland. He has the title of Master of Laws with court training.
Tomi Grönfors
Tomi Grönfors is a founding partner in Sniffie and deeply interested in Ecommerce pricing space from the legal, technological and psychological point of view.
Konsta Saarela
As a moderator in the panel discussion Konsta is also the Sniffie Chairman and actively involved in Shopify Ecommerce space through Managing Partner role in Woolman.